1Brand

The logo, the two slogans, the words we use, and the colour rule.

The logo system

Logos

Lego, wide, light background

Lego, wide, dark background

Lego, stacked, light background

Lego, stacked, dark background

Same brand, swappable category

Swap the word and the same logo works for any product category.

Coffee version

Laptop version

Slogans

“First I find the Proper price. Then I find the biggest discounts.”

“The Proper price, then the biggest discounts, every day.”

Terms

Proper price: what UK shops really charge (not the RRP).
Proper Deal: a price that beats the Proper price.
“A real N% off”: the discount measured against the Proper price, not the RRP.

Colour rule

Green is used only for actions (buttons and links to buy). Mustard is used only for Proper Deal.

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