Two designs (V4 and M) as 9:16 Stories and feed ads for three audiences, each in two wordings: “A real N% off” and “usual UK price”.
Design V4: Stories
Wording: “A real N% off”Wording: “usual UK price”
Design V4: Ads
Adult fans. Wording: “A real N% off”Adult fans. Wording: “usual UK price”Parents, gifts. Wording: “A real N% off”Parents, gifts. Wording: “usual UK price”Women, home and gifting. Wording: “A real N% off”Women, home and gifting. Wording: “usual UK price”
Design M: Stories
Wording: “A real N% off”Wording: “usual UK price”
Design M: Ads
Adult fans. Wording: “A real N% off”Adult fans. Wording: “usual UK price”Parents, gifts. Wording: “A real N% off”Parents, gifts. Wording: “usual UK price”Women, home and gifting. Wording: “A real N% off”Women, home and gifting. Wording: “usual UK price”
